I think, to answer your original question, That the carbon attached to the Chlorine can draw electrons from the lone pairs around the Chlorine. The Chlorine is tertrahedral and the aromatic ring is pulling electrons into the pi system, so the lone pairs around the electronegative chlorine are actually pulled in towards that carbon making it less exposed to a magnetic field.
The carbon in the aromatic ring is atached to the CH2OH. This carbon is attached to another carbon and does not have the benefit of octet resonance stabilization. So it is less shielded than the carbon attached directly to a chlorine.
Does that make sense?