You have to remember that the resolution or separation efficiency of your column is determined by your particle size. In your case I assume you are working at atmospheric pressure which means your gel has a large particle size otherwise there would be no flow through your column. In simple terms you will have great difficulty separating compounds with similar polarity the lower the resolution of your column and especially when you don’t use gradient elution.
What you can do
1. Make the injection volume as low as possible and use smaller concentration.
2. The polarity of the solvent or mixture of solvents uses to dissolve you compounds relative to the polarity of your mobile phase plays a major role in separation.
3. When using TLC plates what you can try is to use for example the (8:2) Hexane-Ethyl Acetate solution to run the first separation then after you dried your plate, turn that same TLC plate on its side and then do the run again with a (2:
Hexane-Ethyl Acetate solution otherwise just use gradient elution.
Using the same low resolution packing material and increasing its column length with the same solvent system is time consuming, expensive and bad science.