As far as I know, 2-butene can react with KMnO4 (or O3 or OsO4) to give a cyclic intermediate. This intermediate may decompose with cleavage of the C-C bond or it may be hydrolyzed to a diol. Low temperatures and base favor the hydrolysis reaction.
If ethylbenzene and 2-butene are reacted together at low temperature, 2-butene will react while ethylbenzene will not. These are different reactions. However, if ethylbenzene is heated with KMnO4, a radical oxidation will oxidize the benzylic carbon. What happens after that is conjecture. Although one could write a ketone as intermediate, the oxidation goes further. The methyl group becomes carbon dioxide. Again, this is a different oxidation than the low temperature oxidation. Isopropylbenzene will also oxidize to benzoic acid even if a tertiary alcohol could be written as an intermediate.
I wasn't trying to confuse anyone. I was presuming part of this question arises because KMnO4 can oxidize certain alkylbenzenes to benzoic acid. I don't think of this as reflective of a greater reactivity per se, but a difference in the conditions. Chromic acid can also be used to perform these oxidations when heated. Many compounds are oxidized in large quantities with air (plus a variety of catalysts). High temperatures can enable different reactions than the solution reactions that predominate in textbooks.
I suggest it is useful to know the mechanisms of these oxidations, why aldehydes oxidize to carboxylic acids, why PCC may not, and why tertiary alcohols do not oxidize. Then it may be easier to recognize why some oxidants may seem to violate those rules.