First observe the s and d orbitals (might help to draw this on a piece of paper). The s orbital has one sub-orbital; the d orbital has five.
5s
24d
4 has the s orbital filled (of course, with the electrons having
antiparallel spin). The d-orbital has 4 half filled sub-orbitals (of course, with all electrons having
parallel spin).
Now fill in the orbitals for the case of 5s
14d
5Coulomb Energy: Coulomb energy is based on electrostatic interactions; namely, like charges repel (ie. positive potential energy) and unlike charges attract (ie. negative potential energy). So, it makes sense that two electrons, which have like charge, have a positive (greater) energy when they are near each other.
Exchange Energy: The question is probably referring to Hund's first rule, which you can read about here (and it is probably mentioned in your book, as well as many other areas)
http://hyperphysics.phy-astr.gsu.edu/hbase/atomic/hund.html#c2http://hyperphysics.phy-astr.gsu.edu/hbase/atomic/atstruct.html#c2Promotion Energy: A bound electron by definition has a negative potential energy. The more tightly bound the electron, the lower the potential energy. In order to promote an electron, you have to raise its energy to a higher level. If you have, hypothetically, an electron bound at -12 eV, and an electron more tightly bound at a lower energy of -13 eV, promotion to a certain energy higher than either of them will require more energy for the more tightly bound electron.
Compare the definitions to the two different diagrams you drew for the configurations. Hopefully, this helps you make sense of it!