Orgopete: Good point! I overlooked the enolate reacting with NCS...And the nucleophilicity of the arene would be severely decreased by the poly keto substituents. Good call.
Kriggy: Great idea! That would be much more efficient to use benzyl chloride. That would also eliminate the need of protecting the other benzyl carbons with the harsh chromium oxidizing agent, making the synthesis greener. That would lower the steps to about three total (chlorination via SOCl2, intramolecular Friedel-Crafts alkylation, and friedel crafts w/ benzyl chloride)
Great Ideas Guys! Thanks for the insight! Quick question though.....is the intramolecular friedel-crafts viable??? or would it be unfavorable from a angle strain point of view?