@DrCMS
Your citation was published 3 years after the one curiouscat mentions in the opening post. I don't think you can use this as supporting evidence that the former publication was "unneeded".
Even if the one you mention had been published first, though, I'm not sure this really means anything. Alternative synthetic procedures, many of them less efficient than ones already known, get published all the time. You think there is no value in this? We should keep a list of such fools and ban them from the scientific community? Don't you think your condemnation is a pinch strong, here? Your gripe seems to be that some chemists failed to take into account chemical engineering principles that would presumably be important for scale up to an industrial application. Well take a look at the chemical literature in general: this is hardly a unique thing, is it? And besides, I'd argue it's kind of beside the point of what most academic chemists are really trying to accomplish. I think we can still learn about chemistry from explorations of all experimental means of achieving a desired end, even if they ultimately turn out to be inferior to means that are already available. 99.999% of what is published in the chemical literature probably ultimately turns out to be useless, irrelevant, cost-inefficient, energy-inefficient, or superseded by something allegedly better in a week's time anyway... so we can be really cynical and conclude we shouldn't be doing any of it, or agree that this is just the nature of the process. You never know ahead of time what's going to be useful and what isn't, do you? Yeah, maybe the water route here isn't energy efficient in the long run (although, it's a much more complicated question than a simple comparison between two procedures) and maybe there are better ways to get to pentacene. But who's to say someone else won't take this water-based synthetic route and adapt it for use toward the synthesis of something else that can't presently be made another way?
*shrug*
If the science is sound and approach is new, my philosophy is that it merits being part of the scientific literature. And certainly nobody should be ashamed about something like that. I guess in the end I take your point about chemical engineering and the green aspect (although what does "green" even mean anyway?), but, respectfully, I think the calls for shame on the part of the authors and the journal are a little overboard.