Standard addition is used when the analyte conc. is below the limit of detection quantification of the instrument, i.e. when it is hidden or semi-obscured by the noise of the instrument.
Perhaps it is one of possible uses, but not the basic one.
In a way standard addition means "preparing calibration curve in situ" - that is, not in a separate solution, but in the analyzed solution.
Unfortunately, I can't think of any better explanation than the one given in wiki.