But she used petroleum ether and olive oil overnight and then eluted a mixture of compounds with a polar mobile phase. And the less non-polar compounds moved more rapidly in the plate.
I think that I understand now. Your confusion is due to my initial poor understanding of the situation.
The Prof. used pet. ether/olive oil overnight to impregnate the cellulose with olive oil; analytes are then separated by partition between the (non-polar) olive oil phase and the (polar) developing phase. "the less non-polar compounds" moved more rapidly in the plate, i.e. the less-non-hydrophilic, i.e. the less-hydrophobic compounds moved more rapidly.
Yes, the less-hydrophobic (i.e. more hydrophilic) spend more time in the polar developing phase and so run faster. The more-hydrophobic compounds will spend more time in the olive oil phase and will be retarded (will run more slowly).
You are correct, I was wrong---the "polarity" of the plate has been reversed, from polar to non-polar.
As a matter of interest, did the Cellulose plate become semi-transparent after the petroleum ether/olive oil treatment ?
How did you set up to put my earlier response in a blue box ?