1). Try alumina TLC plates and columns that work at pH = 4-10 , instead of silica. However, Rf might be different.
2a).C5 hydrogen is very labile, as being between two amide groups. So:
Ar-C-H (1. EtONa, 2. ClCO2Me) → Ar-C-CO2Me (hydrolysis) → Ar-C-CO2H → (1. FC reaction, 2. Heat) → Ar’-C-H
The so prepared tertiary carboxylic acid must be stable up to 50 – 60 oC. After the FC, the carboxylic group is eliminated by heating. Note that amides are rather stable to hydrolysis.
2b). Additionally, you need one equivalent of EtONa/ ClCO2Me per equivalent of non-substituted amide nitrogen (if any). Under the reaction conditions, the corresponding urea groups when hydrolyzed, they will form the instable urea-carbamic acid that will immediately form the corresponding free amide group:
-CON-H → -CONCO2Me → [-CONHCO2H] → -CONH
2c). If you need further heating higher than 50- 60 oC, during FC reaction:
Firstly, esterify the tertiary carboxylic acid and hope that the corresponding ester will not be be a good a FC reagent, due to the steric hindrance:
Ar-C-CO2H → Ar-C-CO2Me (FC reaction, hydrolysis, heat) → Ar'-C-H
(I have never worked with barbiturates. This is paper chemistry but it might work, in practice.)