And yet I persist? I am surprised that no one picks up that treating a beta-bromoketone with ethoxide will cause an elimination. I think, perhaps this reaction is referenced in Organic Synthesis? I do a search in OrgSyn for methyl vinyl ketone. Although that was not helpful, it showed examples of pretty good yields in conjugate additions, for example see
http://www.orgsyn.org/demo.aspx?prep=V78P0249. Obviously this is not the proposed reaction. The alpha methyl group will likely interfere with a conjugate addition, but it will also interfere with an elimination by reducing the acidity of the alpha hydrogen and will slow the alkylation reaction. Compare the rates of propyl, isobutyl, and t-amyl bromide.
@alpha, this is how I think this reaction is different. If the bromide is used, the reaction can still succeed if elimination is much faster than alkylation (via conjugate addition). In your reaction, I think elimination reduces the overall conversion of bromide.
Now, I sure hope this is a real reaction that is going to be performed so we can see the lab results.