This looks like a pretty basic structure and since it is commercially available, I think the chemistry should be reasonably reliable.
I did a Google search and discovered an Aguirre, and others, preparation,
http://www.jmcs.org.mx/PDFS/V55/1/09.-%2520Aguirre.pdf. I looked at it and they report a 65% yield, or something like that. However, they did not report any literature on this reaction. It's a commercial product, so it had to have been made before. If that is the reference, that might tell you something.
I also saw other bromination reactions. An interesting reaction was the bromination of 4-hydroxybenzaldehyde. I think this may be a student prep. They do the bromination for less than a minute in methanol and quench with thiosulfate.
Now, you may combine these facts together. Ethanol is often used as a stabilizer in chloroform, Taber used methanol, so the unreported variable is alcohol. The reaction produces HBr, so alcohol can absorb the HBr produced which might also inhibit the reaction.
Me, I'd do a lit search. Look at the chemistry. The preferred products are generally the major products and it can be very difficult to change the preference.