C1 has the neighbouring ring oxygen which can donate a lone pair to stabilise a carbocation, allowing substitution reactions to occur which could not take place at the other positions. So, for example, you can selectively protect the anomeric hydroxyl by using acid and a PG like Bz or Bn.
However, this deprotection doesn't look like an attack at C1. If there were water involved in the reaction it might make sense; -OAc is an alright leaving group and there could be stabilisation from the ring oxygen as well as neighbouring group participation from the acetyl group followed by attack by water to give the hydroxyl. But the reactions given involve amines in polar aprotic solvent, eg. BnNH2 in THF. The only reaction I can see happening here is attack on the carbonyl centre by the amine to give an amide and the deprotected hydroxyl.
If this is what happens then i guess I phrased my initial post incorrectly, as in this case it's about the reactivity of the carbonyl centre of the acetyl bonded to the anomeric centre and not the oxygen itself. I still can't see how the ring oxygen would alter the reactivity of this position to any great extent as there's no conjugation going on. I feel like I'm missing something blitheringly obvious.