there is forward and reverse reactions in all chemical reactions
Yes, but they are defined in reference to the reaction equation, and reaction equation - especially for reversible processes - can be written any way you like, making the distinction irrelevant.
What I am aiming at is that if the process can run both ways the same rules apply to both forward and reverse process, as which is called which is a matter of convention:
CH
3COOH
CH
3COO
- + H
+Forward process - dissociation, reverse process - protonation.
CH
3COO
- + H
+ CH
3COOH
Forward process - protonation, reverse process - dissociation.
Neither description is better than the other, they are perfectly equivalent.