Hi Neil,
This falls more under Medicinal chemistry than Organic, but let me give it a shot. Firstly, the lower the IC50 value, the greater affinity of a substrate to it's target (usually a measure of potency). This usually means greater activity, but it depends on what the IC50 value is a measurement of, maybe that info was given in the question, but in general it refers to the median inhibitory concentration of drug/substrate to 50% of it's target. You probably already know this, but it's just a basis.
An SAR study, or structure activity relationship study, aims to change certain functional groups or portions of the original drug/substrate to something similar but slightly different. Maybe the reason is sterics, electronics, solubility, metabolism, a host of other reasons to make a derivative of a previous drug.
I don't believe you should divide any IC50 values by any others to get a measure of potency. I believe, and hopefully someone can back me up since I'm not a true Medicinal chemist (bioorganometallics), that the lower the IC50 value, the greater potency. Simple as that.
So all the derivatives you've listed have much greater potencies than their parent compounds. If you'd like to state that the DGC-823 potency is 32x less potent than the derivative, that is fine and acceptable. Generally the potencies are listed in micromolar or nanomolar. With 20-ish nanomolar being extremely potent. You haven't listed any concentrations or units, so it's hard to tell.
You can determine some kinetics and other significant substrate binding information if other data is given, like the Bmax, Kd, or EC50.
Hope this helps,
Mike