You add pure (neat) MeI to a mixture of amine and IPA. The reaction with the amine is much faster as it is a better nucleophile. The temperature is relatively low, reaction time not so long. I guess that it is still in kinetic (as opposed to thermodynamic) regime, so you can ignore energetic considerations.
An interesting experiment would be another reaction, in closed vial heated to high temperature for long time. Then you could see if that changes the reactivity pattern.