I noticed a lot of that in organic chemistry. The comment about making sure you use a minimum of solvent during crystallization is very good. The question I have would be where are you getting your procedure from? If you are using something from "Organic Syntheses" or Vogel's, the yields are peer-reviewed and generally represent what you should get with attention to detail based upon a laboratory round robin from several labs. On the other hand, if you are adapting a journal article to a lab, good luck trying to get that yield. Most authors do NOT report isolated yields or they report the optimal yield (ie perhaps they ran the reaction 25 times and they reported the highest yield instead of an average). When I was in school, I remember harassing professors about this and the answer I received was that although there may be guidelines, there was no universal protocol for yield reporting. I have seen and heard all kinds of marketing including using crude yields (ie reporting a weight before distillation as the yield even though the experimental procedure clearly indicates a distillation process, yield before column chromatography, yield before recrystallization, etc). Any purification step will cut your yield. You should only report ISOLATED yields with confirmation of the approximate purity (even if it is a simple statement by TLC - include Rf value, solvent, and stationary phase (ie silica).