Conjugation is created by the overlapping of neighboring π orbitals. Neighboring cations and anions, as well as free electron pairs may also participate in conjugation (resonance). Conjugation generates a cloud of rolling electrons that commonly belongs to all participant atoms, which forms an intermediate structure, as shown by X-ray diffraction analysis and recently, by atomic force microscopy. Sometimes, conjugation leads to additional or different chemical properties of the intermediate structure than expected (1,4-addition, aromaticity, etc.). Thus, conjugative forms (mesomers) are not isolable, in general.
There are many types conjugation, such as allylic conjugation, allylidene conjugation (e.g. butadiene conjugation), aromatic/heteroaromatic conjugation, hyperconjugation, etc. An exceptional case of conjugation is tautomerism because tautomers can chemically be separable and seen by IR and NMR spectrometry (e.g. ketone-enol tautomerism).
As a rule: “Conjugation stabilizes the molecule by decreasing the free energy (Gibbs equation) and therefore, the more extended conjugation (more participant atoms), the higher the stability is (compare: butadiene/benzene).”
The latter is proven by calorimetric analysis, which results lower enthalpies of hydrogenation or combustion than calculated by the Hess law. Besides, conjugation is also proven by UV spectrometry (bathochromy-auxochromy as interpreted by the Woodward-Fieser rules).
This is enough to know, in order to study reaction mechanisms and other issues of Organic Chemistry. Furthermore and if being more interested, the "why" and the "how much" conjugation decreases the free energy, are questions of Quantum Chemistry and their exact answers derive from quantum equations.