As you have already mentioned, the formation of a carbocation is slow and it is the rate determinative step of the reaction; in contrast the hydrogen shift, which is very fast. Consequently, isomerization will be predominant under both thermodynamic and kinetic conditions, when using acidic catalysts (e.g. organometallic ones that are Lewis acids). But this doesn’t happen under basic conditions (e.g. SN2 nucleophilic substitution of the secondary bromide) that practically no isomerization occurs.